Purpose Is Not for Everyone. Is it for You?
When I first started working in the field of Purpose several years ago, I was filled with enthusiasm. I imagined a world, like Simon Sinek often describes, where everyone lived their Purpose and contributed to building a better future every single day.
Then reality hit. Not everyone wants that. In fact, only a small percentage of people truly dare to step into the role of a change agent. They are the ones courageous enough to pursue their dreams despite uncertainty, setbacks, or fear of failure. They are propelled by something within them, something we all have, though many choose to ignore it. That something is your Purpose in life.
💔 The Pain of Living Without Purpose
Look around. We live in a time of mediocre leadership, where settling for “good enough” has become the new normal. Society often pushes us to chase immediate rewards, celebrate surface-level success, and stay safely within the narrative we’re given.
But maybe this resonates with you:
You’re “successful” on paper, yet deep down, you feel stuck and unfulfilled.
You’ve hit a wall in your career and wonder, is this really all there is?
You’ve lost a job—or your spark—and don’t know where to begin again.
You’ve been through burnout or even a health scare that forced you to pause.
You feel disconnected, asking yourself, Who am I? Why am I here? Do I belong?
These are not weaknesses. They are signals — life’s way of nudging you toward deeper exploration.
🧭 The Work of Purpose
Purpose is not a trendy slogan or a corporate checkbox. In the last five years, too many organizations have prostituted the word to justify profit-driven agendas. But real Purpose is different. It is daily work, it’s choosing meaning over comfort, impact over short-term rewards, courage over fear.
Purpose is about being, not just doing. It’s about self-realization, making an impact, and helping others along the way. It asks us to embrace mistakes as stepping stones and to keep going even when certainty is not guaranteed.
🌟 The Invitation
So, the question becomes, how do you know when it’s time to find your purpose? Here is a great tip: ask yourself the following questions.
Am I brave enough to listen to what my soul is whispering?
Is my EGO protecting me, or is it keeping me stuck?
Am I letting fear dictate my life choices?
Am I ready to trade being in my comfort zone for living a meaningful life?
Here is a little secret, I want to reveal to you. Your Purpose has been waiting all along. It manifests when you hit rock bottom due to a traumatic event in your life, or it might quietly leave you clues every day or throughout your entire life.
The real question is: will you choose to pay attention?
✨ Ready to Explore Your Purpose?
You don’t have to walk this path alone. I help leaders and professionals connect deeply with who they are so that they can lead with clarity and courage. Put yourself in the hands of a passionate Purpose coach like me.
👉 Let’s explore your Purpose together…
With love,
Íñigo